Review: Kiss My Face Whitening Toothpaste

I've resisted reviewing toothpastes up to now. I just couldn't get inspired by them. I mean, JASON makes one that tastes really great (Powersmile) but it doesn't contain fluoride and my teeth always start hurting after a while of using a non-fluoride toothpaste. And then Tom's of Maine makes lots of toothpastes that are often fairly reasonably priced. So I would usually whatever variety of Tom's was cheapest, and would use both a non-fluoride and a fluoride containing toothpaste at the same time, alternating them randomly. But I found that the bacteria in my mouth must have got used to Tom's of Maine (or something) because it wasn't doing me much good on the breath-freshening front.

I saw the Kiss My Face toothpaste on special offer at Whole Foods, in a "buy one, get one free" deal. So I snapped up a couple of tubes to try them out, even though I would normally never pay $5.99 for a toothpaste.

First of all, the color. This stuff is bright green. And although it foams up to a white color fairly quickly, as it starts out, it is...green. I have to say, it's a bit weird at first to be brushing green stuff on your teeth. Then the taste. When I first tasted it, I thought it was far too sweet. It didn't taste like toothpaste at all, but rather that you're applying candy. Or perhaps dessert. But then the minty-ness hits, and it's a very pleasant herbal minty taste, so I got over my thoughts on it being too sweet fairly quickly. More importantly, it's a long lasting mint taste, so your breath feels like it stays sweeter for longer. And, after a few uses, the sweetness was no longer odd, but refreshing, and tasty too!

Surprisingly, I haven't had any tooth sensitivity issues since using this toothpaste, and I've been using it exclusively to see if I'd get that familiar "ouch, I need some fluoride" feeling. Many people think that fluoride in our water and our toothpastes is contributing to thyroid issues, so I do try to limit my intake as much as I can. However, I don't want to be without teeth as an older person, and I do have some enamel quality problems with a few soft spots that can get sensitive, so I flip flop on this issue. I must say though, if I can get good results without extra chemicals, then I think that's the way to go. The pain just hasn't come, though, and I've finished one whole tube now, so it's clearly doing something different from the other non-fluoride toothpastes I have tried.

And finally, efficacy. It's a bit hard to say how effective a toothpaste really is, apart from on fresh breath issues. I don't know if it's actually helped keep my teeth whiter or not. But I'm pleased to say that my dentist told me this morning that I've been doing an awesome job with brushing lately. I also cringed less when he was using the long pointy torture device to check for cavities, so I think some of my sensitivity issues have really lessened quite considerably.

I checked the price of this on the internet, and it seems to be in a broad range from $3-something up to $6-something. One comparison site showed a general price drop this month, so it could be that the price is coming down but not all retailers have caught up.

I'm going to surprise myself here and give it the full 5 stars. I really like this!